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The Window Wonderland is a product of the decade-long relationship between Green Bay branding firm Imaginasium and The Boys & Girls Club of Green Bay.
Imaginasium has had a long tradition of developing unique holiday gifts for their clients, thanking them for the past year’s business and wishing them well in the New Year. By 2008, however, Imaginasium Executive Creative Director and co-founder Joe Bergner wanted to go in a different direction.
“The gifts we gave clients were certainly sincere,” said Joe, “and we loved doing them. But all of us here began to feel drawn to honor our client relationships in a deeper way, one with greater significance and the power to touch lives.”
Joe and his staff turned to the Boys & Girls Club for inspiration. Imaginasium had already been supporting the marketing efforts of the Club for over a decade. But perhaps there was a way to take a deeper dive and forge real connections with the kids themselves. Imaginasium envisioned a way to connect via a shared passion for creativity. The result was the first annual gathering where Club kids came over, threw on their “painting duds” and put their artistry to work on Imaginasium’s Washington Street display windows, completing them in time for the annual downtown Green Bay Holiday Parade.
Fueled by hot chocolate and boundless energy, the first year found them working alongside each other and the staffs of Imaginasium and the Club, everyone working together and having fun. And though they may not have realized it, their high-profile window works were also helping to raise awareness of the Club and all the good it does for the communities in the greater Green Bay area.
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